Definition of “Personal Information”
“Personal Information” means information that identifies any visitor or could reasonably be used to identify such visitor and which is submitted to and/or collected by the Website and maintained by the Company in an accessible form, and includes information actively submitted by you and passively-collected information, as described below.
Collection of Personal Information Online
E-mail addresses and other Personal Information of visitors, such as a first and last name, home or other physical address or telephone number, are known to the Company only when voluntarily submitted, for example, via content submissions, suggestions or participation in online interactive activities. For example, you may submit your name, postal address, e-mail address, and/or other information in order to receive information about various subjects, register for programs, contact customer service, or respond to surveys.
Use of Personal Information
Personal Information may be shared by the Company with its affiliates, and with vendors that help access and manage the information (all of the foregoing are hereinafter referred to collectively as “authorized recipients”), but in all instances the information will be used only for the purposes enunciated in this policy. Specifically, this information may be used: (1) to help the Company better understand visitors’ use of the Website; (2) to respond to specific requests from visitors; (3) to provide notices to visitors, such as marketing information; and (4) to protect the security or integrity of the site. In addition, certain Personal Information may be submitted through online forms on the Website necessary to provide services offered by the Website. After you have entered Personal Information into a form or data field on the Website, the Company may use certain identifying technologies to allow that website to “remember” your personal preferences, such as sections of the Website that you use frequently. The Company may also use this Personal Information for other business purposes, such as to offer you the opportunity to receive notices regarding the Company’s services, to invite you to participate in surveys about our facilities, or to notify you about special promotions. In addition, if you are accessing the Website via a third-party site in connection with obtaining discounted access to services offered by the Company or in connection with a third-party program offering rewards, reimbursements, benefits or other incentives based on your use of the Company’s services (a “Third-Party Offer”), the Company may share your Personal Information (including your use of such services) with the applicable third party in accordance with the terms of such Third-Party Offer to facilitate the provision of such discounts, rewards, reimbursements, benefits and/or other incentives.
Consolidation of Personal Information
The Company may consolidate the Personal Information of individuals who use the Website. The Company uses this information to help us better design the Website and our services, to communicate information to you, to enhance our marketing and research activities, and to facilitate other business functions.
Limitations on Collection of Personal Information
You may always limit the amount and type of actively-transmitted Personal Information that the Company receives about you by choosing not to enter any Personal Information into forms or data fields on the Website. However, some online services can only be provided to you if you provide appropriate Personal Information. Other parts of the Website may ask whether you wish to opt out or opt in to contact lists for offers, promotions and additional services that may be of interest to you.
You may also be provided with preference questions or preference boxes allowing you to indicate that you do not want the Website to use tracking technologies, such as cookies, to “remember” your Personal Information, such as user IDs or mailing addresses, on return visits. However, if the Website uses tracking technologies to collect unidentifiable information, it will not generally provide you with the ability to opt out of the tracking technologies. Some internet browsers allow you to limit or disable the use of tracking technologies that collect passively-transmitted information. More detailed information about cookie management or other passive transmissions by specific web browsers can be found at the browser’s respective websites.
Transmission of Personal Information to Third Parties
Unless otherwise disclosed during the collection, this information will not be sold, transferred or otherwise disclosed to anyone other than authorized recipients, except where disclosure is required by law.
To the extent that any of the sites accessible through this site has different practices, those different practices will be applicable at those sites. The Company is not responsible for the practices, policies or content applicable to these third party sites. Inclusion of a link to another site does not imply endorsement by the Company.
Some of these third party companies may be participants in the Digital Advertising Alliance (“DAA”). The DAA offers a choice mechanism with respect to certain types of data collection and use. We adhere to the DAA’s Self-Regulatory Principles for Online Behavioral Advertising. Visit www.aboutads.info to exercise choice with respect to participants of the DAA. If you would like to opt-out from having the behavioral-based advertising companies with whom we have a relationship use your Personal Information for advertising purposes you can do so by visiting the Network Advertising Initiative or Digital Advertising Alliance. If you change computers, devices, or browsers, use multiple computers, devices, or browsers, or delete your cookies, you may need to repeat this process for each computer, device, or browser.
Additionally, if the Company sells one of its product lines or divisions, Personal Information may be transferred to the buyer so that the buyer can continue to provide you with information and services. Finally, the Company reserves the right to disclose Personal Information to respond to authorized information requests from government authorities, to address national security situations, or when otherwise required by law, in the Company’s sole discretion.
With most Internet browsers, you can erase cookies from your computer hard drive, block all cookies, or receive a warning before cookies are stored. Please refer to your browser instructions or help screen to learn more about these functions.
Security of Personal Information
The Company makes an effort to ensure that Personal Information is protected while you are on the Website. However, the confidentiality of Personal Information transmitted over the Internet cannot be guaranteed. We urge you to exercise caution when transmitting Personal Information over the internet, especially Personal Information related to your health. The Company cannot guarantee that unauthorized third parties will not gain access to Personal Information; therefore, when submitting Personal Information to the Website, you must weigh both the benefits and the risks.
Links to Other Websites
Personal Information Related to Children: A Note for Parents or Legal Guardians
Consistent with the Children’s Online Privacy Protection Act, the Company is committed to protecting children’s privacy on the Internet. The Company does not intend to, or knowingly, collect, use, or disclose Personal Information (including online contact information) of children under the age of 18, and we encourage parents or guardians to supervise their children’s online activities and to consider using parental control tools available from online services and software manufacturers that help provide a kid-friendly online environment. These tools can also prevent children from disclosing online their names, addresses and other personal information without your permission. If the Company becomes aware of a child under the age of 18 attempting to register on the Website, the Company will not accept the registration. Once the Company becomes aware of a child under the age of 18 providing Personal Information, we will attempt to delete that information. If your child has provided Personal Information, please contact us so it can be deleted. If you are under the age of 18, do not provide the Company with any Personal Information.
Acceptance of Privacy Terms and Conditions
Attn: Chief Privacy Officer
3320 Walnut Street
Denver, CO 80206
In all communications to the Company, please include the e-mail address used for registration (if applicable), the website address or the specific program to which you provided Personal Information and a detailed explanation of your request. If you would like to delete or amend your Personal Information and are contacting us by e-mail, please put “Deletion Request” or “Amendment Request”, as applicable, in the subject line of the e-mail. We will do our best to respond to all reasonable requests in a timely manner.